... and asks the first person they see to marry them. Crazy, right? But that's what companies do. That's digital marketing. And if the marketing team asks enough strangers the question- maybe it's a hundred, maybe a thousand- eventually someone will say yes. The marketers give themselves one moment, one opportunity to drive a result, and they treat every interaction the same. They can change only so much-what they wear, which bar they walk into maybe a word or two in what they say. And then the CEO asks: Why aren't more people saying yes?
Because others are playing a different game. They say hello, they start a conversation. They ask questions, actually listen to the answers, and fet things develop. They begin to build a relation- ship, one step at a time, and then they ask them- selves, "Is this going anywhere? Their data tells them the answer-and they act on it.
This tidbit is from the book Converted by Neil Hoyne