TIDBITS FROM BOOKS

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Building your life portfolio

A few of us put everything on the line. Elon Musk, the founder of SpaceX and the CEO of Tesla, comes to mind. Buoyed by an unshakable...

Find Frontiers

We often think of frontiers as wild places at the edge of the known world, full of risk and danger, and so while they might make a great...

Seeing What Others Don't

Martin Chalfie is a soft-spoken man with a relaxed way of describing complicated topics. He is a professor in the Biological Sciences...

Steve Jobs and the message of Apple

Apple grew much larger only after Steve Jobs began filtering his message through the lens of story. Transformation in his think ing...

Find Sneezers for your brand

A brand (or a new product offering) is nothing more than an idea. Ideas that spread are more likely to succeed than those that don't. I...

Creating the home device category

The genesis of Amazon Echo was, in one way, like Steve Jobs's development of Apple iPod. It arose out of intuition rather than focus...

It's OK to Be Angry About Capitalism

Today, because of the profiteering, dysfunctionality, and misplaced priorities of the current system, over 85 million Americans are...